Melissa Data Launches Listware for Salesforce
Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment…
Devising the Strategy, Making the Plan
By David Loshin The three steps that I suggested in my last post about where to begin with data quality are truly meant to help determine where to begin, but also to guide the development of a longer term strategy and plan. Let me recall the three steps, but this time put them into the…
Postal Standards and Address Quality – Take 1
By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example, “The Postal Service defines a complete address as one that has all the address elements necessary to allow an exact match with the current Postal Service ZIP+4 and City State files to…
Validation, Standardization, and Correction: Tool or Process?
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support System)™ certification. According to their website, CASS enables the Postal Service™ to evaluate the accuracy of address matching software…