Category: Address Check

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

Make the Smart Move – Address the State of Your Data

When was the last time you moved? Did you file for a change of address? When you finally settled into your new home, did you continue to receive a previous resident’s mail? Catalogs that do not relate to your lifestyle, magazine incentives to re-subscribe, postcard reminders for Scruffy’s vaccination! … Who’s Scruffy? This mixed up…

By Melissa Team February 4, 2019 Off

Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie

Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…

By Melissa Team January 30, 2019 Off

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off

MAILERS Online: On Demand & In the Cloud Presorting

Say hello to a no-contract, end-to-end mailing solution that’s in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We’ll presort your list, based on your selected…

By April 26, 2017 0

Melissa Data’s Cloud-Based National Change-of-Address Service Enables Mailers to Keep Up with Canadian and U.S. Customers Who Have Moved

SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing Rancho Santa Margarita, CALIF. – August 12, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today announced SmartMover, its cloud-based NCOA service, now provides Canadian change-of-address processing, as well as U.S.…

By August 12, 2014 0

Validation, Standardization, and Correction: Tool or Process?

By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support System)™ certification. According to their website, CASS enables the Postal Service™ to evaluate the accuracy of address matching software programs…

By March 27, 2012 0