Engage Potential Donors, Voters & Supporters with Text
What’s the fastest way to reach supporters? Research shows texting is the fastest way to reach your potential voters and supporters with messages opened within minutes. Almost 90% of adults in the US have a mobile phone and about 77% own a smartphone, according to Pew Research. You can use text messaging to drive voter registration…
Don’t Get Blacklisted: Best Practices to Protect Your Reputation
Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you’re blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company’s reputation or brand. The frightening idea – it’s easy to get flagged as a spammer regardless of…
Tis the Season… to Check the 2017 Mail-By Dates
The season of giving (and, of course, checking the 2017 mail-by dates) is here! To have your gifts and holiday cards delivered by Dec. 25, we recommend you mail by the dates below*: *Dates are based on USPS.COM Holiday Shipping Dates
Carpe DM!
By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open? Not anymore. Direct mail volume is down significantly in the last quarter of 2008,…
How To Own Your Local Consumer Market With Saturation Mailings
By Bob Martel, president, JMB Marketing Group If you do business locally, or want to enter a new market area quickly, you don’t want to overlook the value of a saturation mailing within a radius of your business, or across a specific ZIP Code™. The USPS® is standing by, waiting to help you deliver a…
Raise Funds Online With These Nine E-mail List-Building Tips
By Alan Sharpe, Certified Fund Raising Executive The secret to raising funds online is not Facebook, Twitter, texting, or even your website. It’s email. To raise money on the Internet you need the email addresses of folks who believe in your cause and want to see you in their inbox. Here are nine principles to…
The Direct Mail Testing Primer: 11 Ways to Boost Response
By Dean Rieck, direct mail copywriter One of the primary strengths of direct mail is that it gives you an easy and accurate way to measure results and improve your marketing efficiency. However, to get actionable testing results, you must approach the testing process with logic and discipline. Here are a few tips for getting…
5 Address Management Rules to Improve Your Bottom Line Today
By Greg Brown, Marketing Director at Melissa Data Whether you use your customer database for direct marketing, transactional mailings or provide mailing services for your clients, the latest postal increases–effective May 12, 2009–will have an impact on your bottom line. When you add the postal increase to skyrocketing energy prices and an uncertain economic outlook…
How to Create a Tell-All Direct Mail Brochure
By Dean Rieck A direct mail brochure should not be an illustrated version of your letter. Your letter is a sales pitch, meant to be read generally in sequence from beginning to end. It should make a personal, emotional connection. And it should make a promise and ask for the order. Your brochure,…
Better Marketing Starts with Better Data
Improve Data Quality for More Accurate Analysis with Alteryx and Melissa Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…