Author: Derrick Wang

Don’t Get Blacklisted: Best Practices to Protect Your Reputation

Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you’re blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company’s reputation or brand.    The frightening idea – it’s easy to get flagged as a spammer regardless of…

By Derrick Wang February 9, 2018 0

Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open? Not anymore. Direct mail volume is down significantly in the last quarter of 2008,…

By Derrick Wang August 3, 2017 Off

5 Address Management Rules to Improve Your Bottom Line Today

By Greg Brown, Marketing Director at Melissa Data Whether you use your customer database for direct marketing, transactional mailings or provide mailing services for your clients, the latest postal increases–effective May 12, 2009–will have an impact on your bottom line. When you add the postal increase to skyrocketing energy prices and an uncertain economic outlook…

By Derrick Wang July 27, 2017 Off

Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…

By Derrick Wang April 27, 2017 0