Email Append 101: A Quick and Easy Guide to Grow Your List

April 5, 2019 Off By Melissa Team

E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and retention rates, maximizing response and enabling personalized communication. Historically, this higher tech method of outreach is optimized to directly engage with customers, driving greater and more measurable campaign impacts.

But obtaining and maintaining correct and preferred email addresses can be tricky. This quick guide to email append should help – learn how it works, if it’s worth it, ways to improve deliverability and more!

Read the full article here.