Don’t Get Blacklisted: Best Practices to Protect Your Reputation

February 9, 2018 0 By

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Email
Marketing is an important tool for any business but it should be implemented
with care and caution. Once you’re blacklisted, you not only have a huge
headache to deal with, but you risk tarnishing your company’s reputation or
brand.
 

 

The
frightening idea – it’s easy to get flagged as a spammer regardless of the
legitimacy of your email. Even some of the best marketing “buzz” words, if
used in email, could flag you as a spammer. Follow the guidelines below to help
protect your business and minimize your risk of getting blacklisted.

 

1.     
Avoid including
attachments.

Not only will you get the attention of spam blocking organizations, but your
email will most likely get filtered by the user’s spam control tool, too.

2.     
Make sure to offer
an opt-out or unsubscribe option
in your email. It’s not only ethical,
it’s the law!

3.     
Your subject line
should avoid “spammy” words
like free, discount, % off, cash, win, etc. These
words are normally flagged as spam.

4.     
Always follow
CAN-SPAM laws.

You can find the guidelines here: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

5.     
Ask your
subscribers to add you to their address book
– its a good practice to maintain.

6.     
Avoid too many
graphics.

7.     
Continually remove
emails that are invalid
(hard bounces).  You might get the attention of
spam-tracking organizations if you continually send to invalid email addresses.

8.     
Check your
blacklist status

on a regular basis. Here’s a services you can use:
https://sendgrid.com/blog/blacklisted-check-7-popular-blacklists-keep-reputation-intact/