By Alan Rosenspan, President, Alan Rosenspan & Associates
Remember how much direct mail you used to receive?
How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?
Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 – and it doesn’t look to improve any time soon.
The USPS® admits that volume is down 20% – but I think it’s much, much higher. Plus it seems very few companies are investing in larger size or dimensional packages.
Which means now is a great time to send out direct mail for your company!
There’s less competition, less clutter in the mailbox, and less likely for your direct mail to be lost in the shuffle.
In a recent article in The New Yorker, James Suroweicki wrote about the real recession.
“In the late nineteen twenties, two companies – Kellogg and Post – dominated the market for packaged cereal. When the Depression hit, no one knew what would happen to consumer demand.
“Post did the predictable thing: it reigned in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies.
“By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty percent and it had become what it remains today: the industry’s dominant player.”
As you know, Carpe Diem is Latin for “Seize the Day.” Today, it’s “Carpe DM!”
You can take advantage of this historic opportunity – to use direct mail to reach more prospects, gain more customers, and get a better response than ever before.
Now is the time to increase your direct marketing initiatives with a fresh, targeted mailing list. Click here for a FREE list count!
—Source: Alan Rosenspan is an internationally renowned direct marketing expert and president of Alan Rosenspan & Associates. He has written over 100 articles for direct marketing publications around the world.