Digital Identity

The use of technology is enabling governments, institutions and organisations to uniquely identify individuals and with a digital identity verification process in place, which includes identity document authentication and biometric recognition solutions, the problem of the 1.5 billion people estimated to be without an official form of identity could be solved. The technology of digital identity could also be the…

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The Relationship between Data Governance and GDPR

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements. Data governance and GDPR are complementary as a strong data governance program is vital for GDPR compliance and with…

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Melissa-Powered GDPR Risk Audits from DataDelta Uncover Hidden Risks in Right to Erasure Compliance

Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in Master Data Management (MDM) match accuracy analytics, today announced two new audit solutions to support governance, risk, and compliance officers in complying with the E.U.’s…

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Melissa Launches Melissa Developer, Full-Service Portal for Rapid Application Development

Comprehensive Tools and Resources Fuel Growth and Scalability, Enable Easy Application Integration of Data Cleansing and Enrichments Rancho Santa Margarita, CALIF – April 25, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Developer , a comprehensive portal with ready-to-use APIs (application program interfaces) that support the development community with easy integration of data quality…

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Know Your Customer with Personator World – Cloud-Based Identity Resolution and Verification Engine

By Kevin Ubay-Ubay, Sales EngineerPersonator World is Melissa's new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience in name, phone, address & email validation to provide comprehensive contact checking and combines high quality identity level verification. Some examples of where our new web…

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Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

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Clean & Verify Your Global Contact Data–One Powerful Cloud Service

By Kevin Ubay-Ubay, Sales EngineerGlobal ID Verification is Melissa's powerful cloud service that gives one single, simple way to clean and verify your global contact data. Leverage our experience in name, phone, address, and email validation to gain comprehensive contact checking and identity-level verification. Our web service may be applied to: Age verification Name-address verification Anti-fraud applications Online shopping cart…

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New Enhancements to Global Phone Cloud Service: Sure-Fire Keep in Touch Solution

By Allison Moon, Global Phone Channel ManagerFor most businesses, it's important for you to keep contact with clients, which means ensuring that the correct contact information is always available. Using Melissa's Global Phone Cloud Service, you can check on phone number validity, activity status, and also distinguish between landlines, cell phones, append geographical information, access real-time lookups, and more.Integrating and…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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TIPS & TRICKS: How to Improve Processing Speed with Our APIs

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:   Storage The…

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