The Relationship between Data Governance and GDPR

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements. Data governance and GDPR are complementary as a strong data governance program is vital for GDPR compliance and with…

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Unique U.S. ZIP Codes + SERP-Certified Canadian Addresses Now Support Global Express Entry

Melissa’s address Autocompletion tool, Global Express Entry, has recently been enhanced to include two new features: support for unique ZIP Codes in the U.S.; and, new Canada data supported by Melissa’s Master Address Table. Unique ZIP Codes are the specially designated ZIP Codes assigned to large corporations, hospitals and universities that have their own internal mail delivery.  Some unique ZIP…

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Verify National ID like SSN with Personator

by Michael Johnson, Sales Engineer Personator has never yielded the crown of contact verification, and that is no accident.  Personator is the quintessential contact verification service.  Nowhere else can you find a fast, no maintenance, easy-to-use web service that will give you a level of certainty your data is not only good, but that it is correct.  One of our newest…

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Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

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Clean & Verify Your Global Contact Data–One Powerful Cloud Service

By Kevin Ubay-Ubay, Sales EngineerGlobal ID Verification is Melissa's powerful cloud service that gives one single, simple way to clean and verify your global contact data. Leverage our experience in name, phone, address, and email validation to gain comprehensive contact checking and identity-level verification. Our web service may be applied to: Age verification Name-address verification Anti-fraud applications Online shopping cart…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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TIPS & TRICKS: How to Improve Processing Speed with Our APIs

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:   Storage The…

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Melissa’s Improvements in Dynamics CRM

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.   We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data.…

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Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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