Email Validation: the backbone of every email marketing campaign

Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every business’ communication channel, it has become one of the most important communication tools within the business world. With this said and done, there is no denying the fact that email marketing has become a high level…

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Digital Identity

The use of technology is enabling governments, institutions and organisations to uniquely identify individuals and with a digital identity verification process in place, which includes identity document authentication and biometric recognition solutions, the problem of the 1.5 billion people estimated to be without an official form of identity could be solved. The technology of digital identity could also be the…

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The Relationship between Data Governance and GDPR

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements. Data governance and GDPR are complementary as a strong data governance program is vital for GDPR compliance and with…

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Detailed Address Data Now Available for Canada and Italy in MAT

Address data for Canada and Italy were added to Melissa Address Table (MAT) Now you can get accurate and detailed information on every deliverable and non-deliverable address for not only the U.S., but also Canada and Italy. Melissa has information on more than: 196 million U.S. addresses 12 million Canadian addresses 26 million Italian addresses In addition to street addresses…

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Melissa Named CRM Market Leader in Data Quality

We are excited to announce that Melissa was named a 2018 Market Leader in Data Quality by CRM Magazine. The CRM Market Awards honor the leading vendors of sales and marketing technologies across nine categories, and we are proud to be one of them! To read what CRM Magazine has to say about Melissa, click here! Thanks CRM Magazine for…

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Melissa Launches Unison, Next Generation Enterprise Data Quality Platform

Provides End-to-End Support for Growing Data Quality Needs with No Coding Required Rancho Santa Margarita, CALIF – August 21, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Unison, Melissa’s flagship platform for end-to-end data quality. Utilizing a single interface, Unison brings together a rich set of data quality transformations including data…

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Melissa is an accredited supplier of Her Majesty’s CSS G-Cloud 10 Framework

The government state that cloud and service platforms provide better value for money, recommending that public sector firms look at cloud solutions as an alternative and  since early July, more than 3000 suppliers have been able to offer their cloud technology and support to organisations across the public sector via the G-Cloud 10 framework. The framework is split into three…

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Ebook: Understanding Data Quality

Data is one of the single most important resources for an organization. It can be used to help your business run smoothly, implement new strategies, and more. Download Melissa sponsored Refcard, written by business analytics and data science consultant, Sibanjan Das, to see the key places data derives from, characteristics of high-quality data, and the five phases of a data…

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Melissa Launches Listware Desktop, Open Source Developer Tool for Rapid Application Development

Flexible Tool Simplifies Cleaning, Enriching, and Deduping People Data Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Listware Desktop, an open source data cleansing tool. Listware Desktop brings all of the data cleansing and data enrichment capabilities of Listware into a flexible, scalable desktop software. Listware Desktop leverages the inherent benefits of open…

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CA Unanimously Passes Mini GDPR Law

California lawmakers recently, and unanimously, passed a privacy bill – the first of its kind in the United States – similar to the European Union’s General Data Protection Regulation (GDPR). The new law won’t go into effect until 2020, but companies may want to start considering now processes for data collection and sharing. The so-called California Consumer Privacy Act of…

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